K
Blog
Insights & Ideas
On sports technology, AI-powered sponsorship, athlete verification, and building India's sports infrastructure.
Sponsorship5 Mar 20264 min read
The Rise of Micro-Athlete Sponsorship
Brands are shifting from celebrity endorsements to partnerships with micro and nano athletes. The data shows why smaller, authentic partnerships deliver better ROI.
Policy1 Mar 20262 min read
Khelo India and the Rs 3,400 Crore Question: Where Does the Money Go?
India's government has allocated over Rs 3,400 crore to Khelo India since 2018. We look at what this means for grassroots sports infrastructure and where digital platforms fit in.
SaaS & Operations1 Mar 20263 min read
From Spreadsheets to SaaS: Digitizing Sports Federations
Sports federations and academies manage thousands of athletes with manual tools. Here's how a purpose-built SaaS platform transforms operations.
Trust & Verification25 Feb 20263 min read
KYC Verification for Athletes: Why It Matters
In a market flooded with fake profiles and inflated stats, verified athlete identities are the foundation of trust. Here's how KYC transforms sports platforms.
Industry25 Feb 20262 min read
Sports Tech vs Gaming Tech: Why Physical Sports Deserve the Same Investment
India's gaming industry raised $2.8B in five years. Physical sports tech? A fraction of that. Here's why the gap exists and what's changing.
AI & Technology20 Feb 20263 min read
How AI is Transforming Sports Sponsorship in India
Manual sponsorship matching is slow and biased toward celebrity athletes. AI-powered matchmaking opens the market to thousands of verified athletes across all sports.
Industry15 Feb 20263 min read
Why Indian Sports Needs a Digital Operating System
India has one of the world's largest youth populations, yet sports organizations still run on spreadsheets and WhatsApp. Here's why a unified digital operating system is the answer.