Global sports infrastructure
KIBI Sports
One operating layer for the global game.
KIBI Sports is an India-built sports technology platform, founded in 2020 in Bengaluru. 90,000+ registered athletes, 100+ institutions, and 257+ brand partners use it to run profiles, tournaments, sponsorships, commerce, and payments in one network.
As seen in
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Global sports venture lens
A category company built from the operating layer up.
For global sports investors and strategic partners, KIBI is not just a consumer app or a sponsorship tool. It is a multi-sided infrastructure play across athlete identity, institution workflows, brand demand, events, commerce, and payments.
Category thesis
Sports is still running on offline rails
Most non-top-tier sports activity is still coordinated through WhatsApp, spreadsheets, manual sponsorship outreach, and fragmented payments. KIBI turns those workflows into a shared operating layer.
Wedge
India first, global by design
India gives KIBI a high-fragmentation starting market across academies, athletes, leagues, brands, venues, and commerce. The same rails can expand into other under-digitized sports markets.
Traction signal
Demand is already multi-sided
Athletes, organizations, and brands are active in the same ecosystem, which creates cross-side pull: more verified talent improves campaigns, more campaigns improve athlete acquisition, and more institutions improve data quality.
Moat
Trust, data, and workflow depth compound
Verified profiles, event records, campaign execution, payments, and marketplace activity produce operating data that point solutions cannot easily recreate once workflows become habitual.
The full platform
Everything on KIBI Sports.
Twelve products, one operating layer — explore what fits your game.
Replace your spreadsheets, WhatsApp groups, and manual processes
Most sports organizations still run on fragmented tools. KIBI Sports consolidates athlete management, event operations, payments, and sponsorship into one platform.
Excel sheets
Athlete database
WhatsApp groups
Event management
Manual payouts
Payment integration
Cold outreach
AI brand matching
20+ sports, one platform
From cricket and football to kabaddi and esports, KIBI Sports supports every major sport, wherever the game is played.
Mobile App
KIBI Sports is in your pocket.
Build your verified profile, discover events, and participate in brand campaigns from anywhere. Now live on Android and iOS.
- Free to download
- OTP sign-up, verified profiles, secure payments
- 90,000+ athletes already on the platform
Powered by the 3GS Engine
The Global Sports Operating System in action
Watch how KIBI brings athletes, institutions, and global brands onto one platform — from verified 3D profiles and event check-ins to AI-matched enterprise sponsorships.
Frequently asked questions
Who KIBI Sports is for, and what each group can do.
Three groups, on one platform. Sports organisations - academies, clubs, leagues and associations - run operations from a SaaS admin portal. Sports professionals, including athletes and coaches, build a verified profile and use the mobile app. Brands run sponsorship campaigns and CSR activations against those verified records.
Run the organisation from one admin portal rather than spreadsheets and chat groups: athlete records, event and tournament management with scheduling and streaming, payments, campaigns and analytics. It is built for academies, clubs, leagues and associations.
Build a verified profile that shows achievements, get discovered by brands running campaigns, and use the iOS and Android app. Athletes can also raise money for equipment and tournament travel through escrow-backed fundraising, so funds are released against milestones rather than paid out on trust.
Twenty sports have dedicated pages, from cricket, football, badminton and kabaddi through hockey, swimming, athletics and wrestling to squash, fencing, motorsport and ice hockey. Each one carries its own athlete numbers, active cities and the kinds of organisations using the platform for that sport.
Ready to digitize your sports operations?
Whether you're an institution, sports professional, or brand, there's a place for you on KIBI Sports.