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The Unified Sports OS
The digital operating system for the global sports ecosystem
Connecting athletes, institutions, and brands through SaaS, mobile, AI-powered sponsorship, and commerce, all on one platform.
Free for athletesNo setup feeLive in 48 hours
15,000+
Athletes
800+
Organizations
6,800+
Sponsorships
134+
Brand Partners
20+
Sports
25+
Cities & Regions
As seen in
ZEE TVFeatured in Zee TV IdeabaazStartup IndiaFeatured in Startup IndiaentrackrFeatured in EntrackrBW DisruptFeatured in BW DisruptSportsMintFeatured in SportsMintCXO Digital PulseFeatured in CXO Digital PulseIndian Startup NewsFeatured in Indian Startup NewsStartup StoryFeatured in Startup StoryTimes of IndiaFeatured in Times of IndiaYourStoryFeatured in YourStoryVCCircleFeatured in VCCircleSportzPowerFeatured in SportzPowerZEE TVFeatured in Zee TV IdeabaazStartup IndiaFeatured in Startup IndiaentrackrFeatured in EntrackrBW DisruptFeatured in BW DisruptSportsMintFeatured in SportsMintCXO Digital PulseFeatured in CXO Digital PulseIndian Startup NewsFeatured in Indian Startup NewsStartup StoryFeatured in Startup StoryTimes of IndiaFeatured in Times of IndiaYourStoryFeatured in YourStoryVCCircleFeatured in VCCircleSportzPowerFeatured in SportzPower
One platform, every stakeholder
Whether you run events, compete in them, or sponsor them, KIBI Sports has your tools.
800+ orgs onboarded
For Institutions
Digitize operations for academies, leagues, and federations with a complete SaaS admin portal.
15,000+ athletes
For Athletes
Build your verified portfolio, discover events, participate in brand campaigns, and grow your career.
134+ brand partners
For Brands
Connect with verified athletes through AI-powered sponsorship matching and measurable campaigns.
Replace your spreadsheets, WhatsApp groups, and manual processes
Most sports organizations still run on fragmented tools. KIBI Sports consolidates athlete management, event operations, payments, and sponsorship into one platform.
Excel sheets
Athlete database
WhatsApp groups
Event management
Manual payouts
Payment integration
Cold outreach
AI brand matching
20+ sports, one platform
From cricket to combat sports, ice hockey to fencing, KIBI Sports supports athletes and organizations across every discipline.
How KIBI Sports works
A complete flow from institutional setup to athlete payouts, in five steps.
STEP 01
Institution Onboards
Sports organizations set up their digital HQ: events, memberships, and athlete management.
STEP 02
Athletes Join
Athletes create verified profiles, link sports credentials, and build their digital portfolio.
STEP 03
Events Run
Organizations publish events. Athletes discover, register, pay, and get digital tickets with QR check-in.
STEP 04
Campaigns Match
Brands post campaign briefs. AI matches them with the right athletes based on sport, reach, and geography.
STEP 05
Payments Flow
Ticket sales, sponsorship payouts, and marketplace transactions, all tracked with full transparency.
Meet our athletes
From cricket legends to Olympic medalists, 15,000+ verified athletes across 20+ sports build their careers on KIBI Sports.
Celebrity & Legend Athletes
Star Athletes (50K+ followers)
Featured Athletes
340+ Active Athletes
HS
Hrithik Shokeen
Cricket
73K
MS
Manav Suthar
Cricket
71K
RST
Renuka Singh Thakur
Cricket
70K
RC
Rahul Chahar
Cricket
70K
NS
Nishant Sindhu
Cricket
69K
SR
Sikki Reddy
Badminton
67K
AJ
Aryan Juyal
Cricket
60K
MJ
Manasi Joshi
Badminton
58K
DN
Darshan Nalkande
Cricket
57K
HD
Harsh Dubey
Cricket
57K
JD
Jyotika Dutta
Fencing
52K
SP
Sai Praneeth
Badminton
52K
AS
Avneesh Sudha
Cricket
54K
KK
Kumar Kushagra
Cricket
44K
KY
Kuldip Yadav
Cricket
43K
LB
Latika Bhandari
Taekwondo
41K
AS
Ashok Sharma
Cricket
36K
AT
Atharva Taide
Cricket
34K
HR
Himanshu Rana
Cricket
34K
PD
Pravin Dubey
Cricket
33K
BS
Baltej Singh
Cricket
30K
TM
Tulika Maan
Judo
30K
US
Uday Saharan
Cricket
30K
BV
Bhagath Varma
Cricket
28K
RK
Rishika Khajuria
Fencing
27K
TK
Taniksha Khatri
Fencing
26K
SP
Sai Pratheek
Badminton
26K
VPS
Vikram Partap Singh
Football
25K
AK
Amanpreet Kaur
Boxing
23K
PR
Parveez Rasool
Cricket
21K
SD
Shubham Dubey
Cricket
20K
KSR
Kunal Singh Rathore
Cricket
20K
S
Sanjana
Basketball
20K
MM
Manisha Moun
Boxing
19K
RL
Raj Limbani
Cricket
19K
KK
Kush Kumar
Squash
15K
MSC
Manjit Singh Chahal
Athletics
20K
YR
Yash Rathod
Cricket
15K
HT
Hardik Tamore
Cricket
16K
HK
Harjinder Kaur
Weightlifting
14K
CM
Chandni Mehra
Boxing
14K
YT
Yashika Tokas
Boxing
16K
SB
Sachin Baby
Cricket
20K
SB
Sonia Bhardwaj
Taekwondo
10K
CS
Chirag Shetty
Badminton
50K+
ST
Shiva Thapa
Boxing
30K+
AB
Ayush Badoni
Cricket
40K+
HS
Hardik Singh
Hockey
25K+
...and 15,000+ more athletes across 20+ sports in 25+ cities
Explore All AthletesAthlete tiers for every campaign
From nano-influencers to cricket legends, our tiered system helps brands find the perfect match for any budget and objective.
N
Nano
1K-10K followers
Authentic micro-reach, high engagement rates
M
Micro
10K-50K followers
Growing athletes, strong community connection
M
Mid
50K-100K followers
Established athletes, proven brand collaboration track record
M
Macro
100K-500K followers
National-level athletes, significant audience reach
C
Celebrity
500K+ followers
Sports legends, massive reach, premium endorsements
What our users say
Real feedback from the athletes, organizations, and brands on the platform.
“KIBI Sports transformed how we manage our 2,400+ athletes. Event registrations, payments, and KYC verification that used to take days now happen in minutes.”
Days to minutes
SA
Sports Administrator
State Cricket Association, Maharashtra
“As an athlete, having a verified digital portfolio that brands can discover is a game-changer. I've participated in 3 sponsorship campaigns through the platform already.”
3 campaigns secured
PS
Priya S.
Badminton Player, Hyderabad
“The AI matchmaking saved us weeks of manual research. We submitted a brief and got scored athlete recommendations within seconds. Our campaign ROI was 3x better than traditional sponsorship.”
3x ROI improvement
MD
Marketing Director
D2C Fitness Brand, Mumbai
Trusted by 800+ organizations
800+ organizations across 25+ cities and growing globally.
Maharashtra Cricket AssociationState Federation
Delhi Football FederationState Federation
Shuttle Stars AcademyAcademy
Jaipur Kabaddi LeagueLeague
UP Wrestling AssociationState Federation
Chennai Aquatic CentreFacility
Precihole Sports AcademyAcademy
SportzVillageSports Management
Procam InternationalEvent Management
GoSports FoundationFoundation
JSW SportsSports Conglomerate
Baseline VenturesSports Agency
Rhiti SportsTalent Management
ITW ConsultingSports Agency
Meraki Sport & EntertainmentSports Agency
Quality Council of IndiaGovernment
Khelo IndiaGovernment Program
Sports Authority of IndiaGovernment
MumbaiDelhiBengaluruHyderabadChennaiKolkataPuneAhmedabadJaipurLucknowChandigarhIndoreBhopalNagpurPatnaKochiGuwahatiBhubaneswarDehradunRanchiSuratCoimbatore
134+ brands that trust us
Global sportswear giants, Indian sports equipment makers, D2C nutrition brands, and lifestyle companies trust KIBI Sports as their athlete marketing partner.
Global Sportswear
Nike
Adidas
Puma
Reebok
Under Armour
Asics
New Balance
Li-Ning
Skechers
OakleySSpeedo
Sports Equipment
YYonex
WWilson
HHead
BBabolat
VVictor
TTecnifibre
BButterfly
CCallaway
SSpalding
SSlazenger
DDunlop
NNivia Sports
SStag
CCosco
MMRF
SSG
DDSC
SSS
TTanso Racquets
TTRV Sports
PPrecihole Sports
Retail & E-Commerce
Flipkart
DecathlonTTATA Play
CCultSports
Nutrition & Wellness
SSupply6
FFast&Up
EEvocus
CC9 Nutrition
BBonvie Snacks
NNutrabox
VVedasure
VVedassure Wellness
UUpurfit
AARC Athlete Recovery
Lifestyle & Beauty
SSUGAR Cosmetics
BBombay Shaving Company
EEcoRight
SSBOOCH
RRelispray
GGet Some Sanity
Mobility & Tech
EEMotorad
TThird Element
Campaign Partners
QQuality Council of India
TThe Teams 11
80+ marketplace brands on shop.kibisports.com, 100+ league sponsors, 5,000+ activation campaigns
Case studies
Real results from real brand partnerships across the sports ecosystem.
S
Supply6Sports Nutrition
Athlete-Led Content Campaign for Electrolyte Hydration
Produced 8 athlete reels across rowing, cycling, yoga, and football to drive product trials and engagement for Supply6 Salts.
Purva BarveShashwat DalalRitvik M Pathak
8
Athlete Reels
6M+
Social Reach
4.2%
Engagement Rate
25%
Sales Lift
S
SUGAR CosmeticsBeauty & Lifestyle
Repeat Athlete Influencer Campaigns via Release Orders
Managed two SUGAR Cosmetics campaigns through athlete Mehak Nayak, handling end-to-end execution from RO and brief to script development, video production, vendor registration, and PO-based invoicing.
Mehak Nayak
2
Campaigns Executed
6+
Content Deliverables
Yes
Repeat Brand ROs
30-45d
Invoice Cycle
T
Third ElementPerformance Apparel
360° Influencer Strategy for Performance Sportswear
Built a community-first marketing engine using nano/micro-influencers and emerging athletes through barter and paid collaborations.
Ramandeep KaurKush KumarSiddhiiAkash BhardwajAmit Khatri
10M+
Impressions
50+
Collaborations
30%
Sales Growth
1,200+
UGC Posts
E
EMotoradE-Mobility
Athlete Endorsement Campaign for Electric Cycles
Matched fitness and outdoor sports athletes with EMotorad for authentic content creation, leveraging AI-powered brand matchmaking. Featured Suresh Raina as lead endorser.
Suresh Raina
15+
Athletes Matched
40+
Content Pieces
8M+
Impressions
3.8%
CTR
N
Nivia SportsSports Equipment
Athlete Product Launch Campaigns for Cricket Gear
Executed multiple athlete influencer campaigns for Nivia Sports including the Crick 1000 product launch, managing athlete selection, script development, and content delivery.
SaumyaKashish MalikBirdie BadmintonPrachi Choudhary
2
Campaigns
5+
Athletes Activated
Crick 1000
Product Lines
8+
Content Pieces
R
ReebokSportswear
Athlete Endorsement Campaign for Reebok India
Facilitated a Reebok athlete campaign featuring squash champion Kush Kumar and Taekwondo athlete Shanaz Parveen, managing talent coordination and content production.
Kush KumarShanaz Parveen
National
Athlete Tier
Squash, TKD
Sport
Yes
Agency Managed
4+
Content Delivered
F
FlipkartE-Commerce
Multi-Athlete Brand Ambassador Campaign
Coordinated 6 athletes across cricket, boxing, weightlifting, and kabaddi for Flipkart product showcases, managing end-to-end from casting to delivery.
Danish ManzoorShikha GautamMahek NayakSargar SanketAsad KhanChandni Mehra
6
Athletes Activated
5
Sports Covered
6+
Content Pieces
4M+
Audience Reach
P
PumaGlobal Sportswear
Premium Athlete Endorsement Campaigns
Managed Puma India campaigns featuring Captain Dharmveer Singh (Army marathoner) and javelin athlete Davinder Singh for authentic performance content.
Capt. Dharmveer SinghDavinder Singh
National
Athlete Tier
Marathon, Javelin
Sports
Endorsement
Campaign Type
Premium
Content Quality
Unmatched reach across Indian sports
On-ground branding, league sponsorships, athlete endorsements, and streaming platform opportunities, all through one partner.
5,000+
Sports Venues
On-ground branding rights at sports grounds across India
100+
League Sponsorships
Premier sporting leagues and tournament partnerships
15,000+
Athletes for Endorsements
Nano to celebrity tier athletes across every sport
50+
Media Partnerships
Streaming, OTT, and broadcast platform opportunities
Sports marketplace
India's premier Shopify-powered sports marketplace with $100K+ monthly revenue and 80+ brands.
Sports Equipment
Cricket bats, footballs, basketball hoops, rackets, protective gear, from grassroots to professional-grade
Athletic Apparel & Footwear
Sportswear, team uniforms, active clothing, performance shoes, and cleats from leading brands
Gym & Fitness Equipment
Exercise machines, free weights, training rigs, yoga mats, home workout accessories
AI-powered at the core
Intelligence built into every layer of the platform, from matching brands with athletes to automating event operations.
AI Brand Matchmaking
LiveAlgorithm scores athlete-brand fit across sport, geography, audience tier, and deliverable capabilities.
Smart Campaign Targeting
LiveBrands define criteria; the system surfaces qualified athletes with relevance scores.
Automated Workflows
LiveEvent lifecycle automation from registration through results, certificates, and payouts.
Predictive Analytics
PlannedPlatform-wide analytics for institutions, campaign ROI tracking for brands, and performance insights for athletes.
Built for scale
A full-stack platform engineered to handle the global sports ecosystem.
445+
API Endpoints
131
Mobile Screens
116
Admin Pages
103
Database Tables
Brand Collaborations
See how top brands connect with verified athletes through KIBI Sports.
What's new on KIBI Sports
Latest platform updates and milestones.
Mar 2026
AI Brand Matchmaking Live
Algorithm-based athlete-brand scoring across sport, geography, audience tier, and deliverables is now live for all organizations.
Feb 2026
15,000 Athletes Milestone
KIBI Sports crossed 15,000 registered athletes across 20+ sports and 25+ cities and growing globally.
Jan 2026
Featured on ZEE TV Ideabaaz
KIBI Sports featured on national television, showcasing the platform to millions of viewers across India.
Jan 2025
National Startup Awards 5.0 Finalist
Recognized as a top finalist in the Government of India National Startup Awards under the Sports category.
Jan 2025
Secured $100K in Funding
Raised $100,000 from angel investors to accelerate platform development and expand sports coverage.
Oct 2024
5 Sponsorship Categories
Brands can now sponsor athletes, leagues, venues, academies, and digital content creators through the platform.
Built on trust
Security, compliance, and verification are foundational, not afterthoughts.
Data Protection Compliant
Built for global data protection compliance (GDPR, DPDPA) with full consent management and user rights.
Secure Payments
Secure Payments with PCI DSS compliance, automated settlements, and full audit trails.
Identity Verified
Every athlete goes through document verification (government ID) reviewed by administrators.
Dedicated Support
Direct access to the KIBI tech team for onboarding, training, and ongoing platform support.
Why brands choose KIBI Sports
From campaign brief to content delivery, we handle every aspect of athlete-brand partnerships.
Extensive Reach
15,000+ athletes across 20+ sports, 5,000+ venue branding rights, 100+ league partnerships, and 50+ media channels ensure maximum brand exposure.
AI-Powered Matching
Our algorithm scores athlete-brand fit across sport, geography, audience tier, and deliverable capabilities. Submit a brief, get ranked recommendations in seconds.
Measurable Results
Full campaign analytics, ROI tracking, engagement metrics, and conversion attribution. Average 3x ROI improvement over traditional sponsorship approaches.
Ready to digitize your sports operations?
Whether you're an institution, athlete, or brand, there's a place for you on KIBI Sports.