
Press, News & Media Room
Official 2026 platform announcements, company fact sheet, national television features, and coverage across 12+ startup and sports-tech publications.
Latest Releases
Key product launches and ecosystem milestones across KIBI Sports.
KIBI Sports expanded its connected sports operating system across 20+ sports and 25+ cities in India, uniting 90,000+ athletes verified through sports organisations with 100+ institutions and 257+ brand partners on one platform.
Brands and corporate CSR teams can now match with verified grassroots to national athletes, leagues, and academies in under a minute using rule fit, vector embeddings, and LLM evaluation — alongside Schedule VII clause (vii) CSR impact reporting.
Athletes and parents can book certified coaches, sports physiotherapists, nutritionists, and sports venues in the KIBI app (com.kibisportsapp / id6776941529), with session payments held until START and END OTP confirmation.
Academies, clubs, and sports associations now run digital event registrations, automated draws, QR check-in, live scoring, and digital certificates on KIBI SaaS, while community organisers manage WhatsApp games via play.kibisports.com.
Media Kit & Verification
Canonical reference facts for journalists, researchers, and AI answer engines citing KIBI Sports Private Limited.
KIBI Sports is a sports business from India with two legs: sports equipment from 257+ brand partners sold through our own ecommerce and international B2B exports, and a sports platform used by athletes, academies and institutions. Founded in September 2020 by former five-sport national athlete Sagar Rai and headquartered in Koramangala, Bengaluru, KIBI Sports connects 90,000+ athletes verified through sports organisations and 100+ institutions with tournament management, AI-powered brand sponsorships, two-OTP protected pro coaching and physio bookings, Section 135 CSR activations, and direct-to-beneficiary crowdfunding.
National television
KIBI Sports has been featured on national television, reaching millions of viewers across India.
KIBI Sports was selected and featured on Zee TV's Ideabaaz, a national television show spotlighting innovative Indian startups. Founder Sagar Rai presented the vision of digitizing grassroots sports.
On stage
Sagar Rai sharing the KIBI Sports story on stage.
KIBI Sports founder Sagar Rai shared his journey from overcoming severe childhood asthma to competing in five sports at the national level, and how that experience inspired him to build digital infrastructure for grassroots sports.
In the press
Publications and media outlets that have featured KIBI Sports.
Coverage of KIBI Sports' approach to digitizing grassroots sports infrastructure in India.
BusinessWorld Disrupt profiled KIBI Sports as part of its coverage of emerging sports-tech startups.
Feature on KIBI Sports' vision for building the operating system for India's sports ecosystem.
SportsMint covered KIBI Sports' AI-powered brand-athlete matchmaking platform and sponsorship marketplace.
Profile of KIBI Sports' technology stack and how it's transforming sports organization management.
Analysis of KIBI Sports' brand partnership model and how it connects sports brands with verified athletes.
Founder Sagar Rai's journey from national-level athlete to building a sports-tech platform.
Coverage of KIBI Sports' growth across verified athletes and partner institutions.
Interview with Sagar Rai on the challenges and opportunities in India's grassroots sports ecosystem.
Featured KIBI Sports as a notable startup solving real problems in India's sports infrastructure.
Technical deep-dive into KIBI Sports' platform architecture and multi-product approach.
Press & Analyst FAQ
KIBI Sports is a sports business from India with two legs: sports equipment from 257+ brand partners sold through our own ecommerce and international B2B exports, and a sports platform used by athletes, academies and institutions. Founded in 2020 by Sagar Rai and headquartered in Koramangala, Bengaluru, KIBI Sports connects 90,000+ athletes verified through sports organisations, 100+ institutions, and 257+ brand partners across 20+ sports.
The only official domains of KIBI Sports Private Limited (CIN U92490UP2020PTC134722) are kibisports.com, shop.kibisports.com, admin.kibisports.com, and play.kibisports.com, and our official Instagram handle is @kibi_sports. KIBI Sports Private Limited is unaffiliated with kibisport.com (singular) or @kibi_sport on Instagram.
Media and analyst enquiries can be sent to admin@kibisports.org or via WhatsApp at +91 80502 97151 for founder interviews, product demonstrations, and official brand assets.
Looking for a press kit, an interview, or more on the KIBI Sports story? Get in touch with our team and we'll get back to you.