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Events18 October 20261 min read

Marathon, 10K Run & Cycling Event Registration, Sponsorships & Custom Tees Guide (2026)

By Sagar Rai

Featured image for Marathon, 10K Run & Cycling Event Registration, Sponsorships & Custom Tees Guide (2026)

Organising a city marathon, 10K run, corporate walkathon, or cyclothon requires three things to come together on time: participant ticketing, brand sponsorship revenue, and high-quality race/finisher kits. KIBI Sports brings all three under one roof.

Two connected legs for endurance event directors

KIBI Sports is a sports business from India with two legs: sports equipment from 257+ brand partners sold through our own ecommerce and international B2B exports, and a sports platform used by athletes, academies and institutions.

1. Digital Race Registration & Finisher Certificates (KIBI Events)

  • Publish distance categories (5K, 10K, Half Marathon, Full Marathon, Cyclothon) on KIBI Institutions (free Founding-Partner access until 31 March 2027).
  • Issue QR bib-collection passes and automated digital finisher certificates linked to runners' verified athlete passports.

2. AI-Matched Race Sponsorships (Tournament Sponsorships)

3. Custom Sublimated Race & Crew T-Shirts (MOQ 10 to 20,000+ Pieces)

Order breathable dry-fit race t-shirts with unlimited sponsor logos from our Koramangala, Bengaluru (560095) B2B desk via WhatsApp +91 99428 21584 (sales@kibisports.org).

Frequently asked questions

Race directors submit their upcoming marathon, 10K, walkathon, or cyclothon at kibisports.com/list-your-event and manage participant ticketing, QR check-in, and digital finisher certificates through kibisports.com/institutions.

Listed events on kibisports.com/sponsorships are matched with activewear, hydration, sports-nutrition, and BFSI brands through our 3-Stage AI Brand Matchmaker.

Yes. KIBI Sports supplies custom 3D sublimated race t-shirts starting at Rs 512 per piece (MOQ 10, scaling to 20,000+ pieces) with full sponsor logo printing and GST tax invoicing.

Want to learn more about KIBI Sports?

Whether you're an institution, athlete, or brand, we'd love to show you the platform.