Sponsorship in Indian sports is no longer limited to a handful of televised marquee players. Consumer brands across nutrition, hydration, sportswear, fintech, and recovery increasingly build balanced portfolios combining grassroots district medalists with state and national champions.
KIBI Sports is a sports business from India with two legs: sports equipment from 257+ brand partners sold through our own ecommerce and international B2B exports, and a sports platform used by athletes, academies and institutions.
How the 5-Tier Athlete Framework Works on KIBI
- Nano & Micro Tiers (/athletes): District, inter-school, inter-collegiate, and state championship athletes who drive authentic product trials and academy-level peer adoption.
- Mid, Macro & Mega Tiers (/athletes/sponsorships): National medalists, pro-league competitors, and international representatives suited for regional and national brand campaigns.
- 3-Stage AI Brand Matchmaker (/matchmaker): Matches brand briefs against 90,000+ athletes verified through sports organisations across 20+ sports and 25+ cities.
- Zero-Commission Crowdfunding & Genuine Gear (/fundraise & shop.kibisports.com): Athletes also access 0%-platform-fee crowdfunding and authentic competition gear from 257+ brand partners.