Skip to main content

We use necessary cookies. With your consent, GA4 analytics and Meta marketing tools measure visits and campaign results. See our Cookie Policy for details.

Back to Blog
Platform19 October 20261 min read

Sagar Rai on Building India's Sports Operating System: Verification, Section 135 CSR & AI Matchmaking

By Sagar Rai

Featured image for Sagar Rai on Building India's Sports Operating System: Verification, Section 135 CSR & AI Matchmaking

As a former five-sport national athlete in India, I experienced firsthand how much sporting talent is lost not on the field, but in the administrative gaps around the field — paper tournament sheets that vanish, unverified certificates, fragmented coaching discovery, and sponsorship budgets that never look beyond the top 150 metro celebrities.

When we incorporated KIBI Sports Private Limited on 16 September 2020 (CIN: U92490UP2020PTC134722, DPIIT: DIPP69448), our goal was to build the shared digital and commercial operating layer for Indian sport.

Two connected legs serving the entire ecosystem

KIBI Sports is a sports business from India with two legs: sports equipment from 257+ brand partners sold through our own ecommerce and international B2B exports, and a sports platform used by athletes, academies and institutions.

Four Structural Shifts We Write About and Build Every Week

  1. Turning Weekend Paper Tournaments into Permanent Career Passbooks (KIBI Institutions & For Athletes): Over 100+ institutions and 90,000+ athletes verified through sports organisations use KIBI to record digital registrations, QR check-in, live match scores on KIBI Live, and automated certificates — free for qualifying institutions until 31 March 2027.
  2. Closing the Section 135 Schedule VII (vii) Sports CSR Auditability Gap (KIBI CSR): Giving CFOs and CSR committees HSN-coded equipment traceability, verified institutional beneficiary rosters, and geo-tagged milestone proof.
  3. Repricing Regional Athletic Trust (AI Brand Matchmaker): Using rule filters, semantic vector embeddings, and LLM scoring to match brands with verified regional athletes across 20+ sports in under 60 seconds.
  4. Two-OTP Escrow for Coaching & Sports Physiotherapy (Pro Services): Protecting youth athletes, parents, and independent specialists with START and END session OTPs.

Follow ongoing commentary on LinkedIn (@sagarraikibisports), read our Company Story and Press Room, or reach our Koramangala, Bengaluru (560095) team on WhatsApp +91 99428 21584.

Frequently asked questions

Sagar Rai is a former five-sport national athlete and the Founder & CEO of KIBI Sports Private Limited (CIN: U92490UP2020PTC134722, DPIIT Startup India DIPP69448, National Startup Awards 5.0 Finalist in the Sports Category, featured on Zee TV Ideabaaz), headquartered in Koramangala, Bengaluru (560095) with registered office in Varanasi (221007).

Sagar Rai shares regular data and policy analysis on LinkedIn (https://www.linkedin.com/in/sagarraikibisports) and on the KIBI Sports Blog (kibisports.com/blog).

KIBI Sports is a sports business from India with two legs: sports equipment from 257+ brand partners sold through our own ecommerce and international B2B exports, and a sports platform used by 90,000+ athletes verified through sports organisations and 100+ institutions.

Want to learn more about KIBI Sports?

Whether you're an institution, athlete, or brand, we'd love to show you the platform.