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Sponsorship18 October 20261 min read

How Sports, Fitness & Nutrition Brands List Products and Activate Athletes on KIBI Sports (2026)

By Sagar Rai

Featured image for How Sports, Fitness & Nutrition Brands List Products and Activate Athletes on KIBI Sports (2026)

Store orders are paused right now. You can browse the catalogue, but new orders can't be placed. For team or bulk orders, contact us.

For sports equipment, activewear, footwear, recovery, and sports-nutrition brands, KIBI Sports offers something no standalone ecommerce marketplace or influencer agency can match: direct distribution into active sports buyers combined with verified athlete and tournament activation.

Two connected legs for brand partners

KIBI Sports is a sports business from India with two legs: sports equipment from 257+ brand partners sold through our own ecommerce and international B2B exports, and a sports platform used by athletes, academies and institutions.

Three Growth Channels for KIBI Brand Partners

  1. Multi-Channel Commerce & B2B Institutional Demand (List Your Products): Reach individual athletes on KIBI Marketplace (shop.kibisports.com), school/university/academy procurement committees across India, and international B2B export buyers under our DGFT IEC (AAICK3153F).
  2. 3-Stage AI Athlete Matchmaking (AI Matchmaker): Activate 90,000+ athletes verified through sports organisations across 20+ sports for authentic training reels, product seeding, and performance reviews.
  3. Grassroots Tournament & Venue Sampling (Tournament Sponsorships): Place hydration, nutrition, or demo gear directly on-ground across 100+ institutions and turf/court venues.

Apply to join our 257+ brand network at List Your Products or For Brands, or reach our Koramangala, Bengaluru (560095) desk on WhatsApp +91 99428 21584.

Frequently asked questions

KIBI Sports partners with 257+ sports equipment, apparel, footwear, fitness, and nutrition brands across retail, institutional B2B procurement, international exports, and athlete/tournament sponsorships.

Brands can submit their catalogue and company details directly at kibisports.com/brands/list-your-products or contact our Koramangala, Bengaluru (560095) partnership desk at admin@kibisports.org / WhatsApp +91 99428 21584.

Yes. Through kibisports.com/brands and kibisports.com/matchmaker, brands pair B2C/B2B product distribution with verified athlete content cohorts and on-ground sampling at 100+ partner institutions and venues.

Want to learn more about KIBI Sports?

Whether you're an institution, athlete, or brand, we'd love to show you the platform.