Skip to main content

We use necessary cookies. With your consent, GA4 analytics and Meta marketing tools measure visits and campaign results. See our Cookie Policy for details.

Sports Sponsorship Platform

Sports sponsorship platform for brands, athletes and organisations

KIBI is a sports sponsorship platform that connects brands with verified athletes and sports organisations in India. Its AI Brand Matchmaker scores each pairing from 0 to 100 using sport, geography, audience tier, deliverables and budget, so brands do not have to rely on cold outreach and athletes with a verified KIBI profile can apply to live briefs. KIBI works with 257+ brand partners and 100+ institutions.

Open the Brand Matchmaker See pricing

Free until 31 March 2027. No card needed. Export your data any time.

100+ institutions and 90,000+ athletes verified through sports organisations use the KIBI platform.

How you start

  1. Sign up

    Your organisation's name, what describes you, your email and phone number.

  2. Confirm your email

    Enter the code we send you and set a password.

  3. Follow the checklist

    Your dashboard opens with an eight-step starter list. Skip any step and come back later.

Open the Brand Matchmaker

What the KIBI sponsorship platform does

3-stage AI Brand Matchmaker

Rule fit, semantic embeddings and an LLM evaluation combine into a 0 to 100 relevance score for each brand-athlete or event pairing.

Verified athletes, five tiers

Brands search athletes from Nano to Mega, backed by profiles verified through sports organisations.

AI sponsorship decks

Organisations get a shareable sponsorship deck built from their event and participant data.

Briefs and applications

Brands and agencies publish briefs, and athletes apply from the KIBI app.

Deliverable tracking

Proof-of-delivery uploads for Reels, jersey patches and venue activations keep campaign progress in one place.

Sponsor-finding for organisations

Academies, clubs and associations find sponsors for their events and seasons from the admin portal.

Who it is for

  • Brands and agencies looking for athletes and events that fit a brief
  • Athletes who want to apply to sponsorship briefs from a verified profile
  • Academies, clubs and associations looking for sponsors for their events
  • Corporate teams planning sports activations

Pricing

Every onboarded sports organisation can try 2 sponsor opportunities and 1 AI preview deck at no cost. Optional monthly plans are Starter at Rs 2,999, Pro at Rs 7,999 and Business at Rs 14,999, GST inclusive. The KIBI app is free for athletes. What each plan includes is on the pricing page.

Full pricing by segment

Frequently asked questions

On KIBI, an athlete builds a verified profile in the free KIBI app, then applies to brand sponsorship briefs. Brands and agencies submit briefs, and the AI Brand Matchmaker pairs them with athletes by sport, geography, audience tier, deliverables and budget. An academy or association can also use the admin portal to find sponsors for its events. Matching is not a guarantee of a sponsorship, and the terms of each deal are agreed between the brand and the athlete.

It is a three-stage scoring funnel. Stage 1 filters by rule fit, such as sport, city or state, audience tier, deliverables and budget. Stage 2 compares campaign briefs with athlete profiles using semantic embeddings. Stage 3 is an LLM evaluation that produces a composite 0 to 100 relevance score.

Submit a brief at /matchmaker, or write to the sponsorship desk at sponsorship@kibisports.org. KIBI works with 257+ brand partners and 100+ institutions.

Every onboarded organisation can try 2 qualified sponsor opportunities and 1 AI-built preview sponsorship deck at no cost. Optional monthly plans are Starter at Rs 2,999, Pro at Rs 7,999 and Business at Rs 14,999 (GST inclusive), each billed monthly. See /pricing for what each plan includes.

Athletes are grouped into five tiers by follower reach: Nano (under 10K), Micro (10K to 50K), Mid (50K to 200K), Macro (200K to 1M) and Mega (1M+). Brands can match on tier alongside sport and geography.

Athletes and organisers upload proof of completed deliverables, such as Instagram Reels, jersey patches and venue banners, inside the platform, so brands can follow completion from one dashboard.

The KIBI app is free for athletes, and managed brand-athlete campaigns carry a 0% fee to athletes. See /pricing for the full schedule.

Read more

Start freeWhatsApp +91 80502 97151