Sports sponsorship in India is often split between large television deals at the top and manual PDF cold-emailing everywhere else. KIBI Sports' Sponsorship Discovery & Briefs (/matchmaker, /sponsorships and /brands) gives brands a simple starting point: tell us what you want to achieve, and the KIBI team comes back with suggestions. It draws on 90,000+ athletes verified through sports organisations, 100+ institutions and 257+ brand partners across 20+ sports.
How It Works (/matchmaker)
When a brand marketing lead, agency or corporate CSR lead submits a campaign brief at kibisports.com/matchmaker, three things happen.
Step 1: Brief intake
You tell us the essentials. A brief can cover:
- Sport and discipline: Cricket, Football, Badminton, Pickleball, Athletics, Kabaddi, Swimming, Combat Sports, Marathon/Endurance and more.
- Geography: a city, state or region.
- Audience and reach tier: Nano (under 10K), Micro (10K-50K), Mid (50K-200K), Macro (200K-1M) or Mega (1M+), plus tournaments and venues with the footfall you need.
- Budget and deliverables: Instagram Reels, YouTube integrations, jersey logo patches, court-side branding, product sampling or on-ground clinics.
Step 2: Review by the KIBI team
A person at KIBI reads your brief. Fit is a judgement call: a plant-protein brand may want endurance athletes and women's racquet-sport competitors, and a fintech brand may want inter-college sports fests. The team looks at the athlete, league and venue records on the platform with that context in mind.
Step 3: Suggested athletes, leagues and venues
The KIBI team follows up with suggested athletes, leagues and venues, with a short note on why each one fits your brief. You choose what to take forward, and the team supports deliverable scheduling and milestone tracking from there.
For Brands (/brands), CSR Teams (/csr) and Institutions (/pricing)
| Who | Entry Point on KIBI Sports | What You Get | | :--- | :--- | :--- | | Brands & Marketing Agencies | /matchmaker & /brands | Submit a brief, receive suggested athletes, leagues and venues from the KIBI team, and milestone-tracked deliverable execution (15% agency/platform fee) | | Corporate CSR & ESG Committees | /csr | Companies Act Section 135 Schedule VII (vii) grassroots, rural and para-sports programmes, kit supply from 257+ brand partners, board-ready audit reports | | Sports Organisations (Founding-Partner Season) | /pricing & admin.kibisports.com | Rs 0 Admin Portal until 31 March 2027, with sponsor-discovery support from the KIBI team | | Sports Organisations (Paid Plans) | /pricing | Starter (Rs 2,999/mo), Pro (Rs 7,999/mo) and Business (Rs 14,999/mo); see /pricing for what each plan includes |
Section 135 CSR and Schedule VII (vii)
For companies with a CSR budget, the CSR Desk works from the same brief. You state the programme goal, location and budget, and the KIBI team follows up with suggested programmes and venues that fit Schedule VII (vii): training to promote rural sports, nationally recognised sports, Paralympic sports and Olympic sports. Equipment kits come from 257+ brand partners, and the programme is tracked through milestones with board-ready utilisation reports. Your own CSR committee and auditors decide how a programme is classified for compliance.
Start a Brief
- Brands, Agencies & CSR Teams: Submit your brief at /matchmaker or message the KIBI Sponsorship Desk on WhatsApp at
+91 73493 07007(sponsorship@kibisports.org). - Academies, Associations & Tournament Organisers: Raise a sponsor-discovery request inside admin.kibisports.com (WhatsApp
+91 80502 97151).