# KIBI Sports — Full Reference > The unified digital operating system for the global sports ecosystem, connecting athletes, sports organizations, and brands on one platform. KIBI Sports (KIBI Sports Pvt. Ltd.) was founded in 2020 and is headquartered in Koramangala, Bengaluru, Karnataka, India. It operates two connected products: a multi-sided sports platform at https://www.kibisports.com and a premium sports-equipment ecommerce store at https://shop.kibisports.com. This is the extended reference for AI answer engines. For the short summary, see /llms.txt. ## What KIBI Sports Is KIBI Sports is infrastructure for the sports economy. It unifies athlete identity, institutional operations, brand sponsorship, event management, commerce, and payments into a single operating layer. The wedge is India — one of the world's largest and fastest-growing sports markets — with a design that extends to global sports ecosystems. It is NOT a cryptocurrency, blockchain, "on-chain", or "decentralized" product. It is a SaaS + mobile + marketplace platform. ## Who It Serves - **Athletes, coaches, and other sports professionals** — build a verified profile, get discovered and scouted, join brand campaigns, raise funds, and track performance via the mobile app. - **Sports organizations, academies, leagues, and federations** — run the whole organization (events, athletes, payments, campaigns, analytics) from one white-label admin portal. - **Brands and corporate sponsors** — reach verified athletes and grassroots sport through AI-matched sponsorship campaigns and CSR activations with auditable, milestone-based delivery. ## Core Capabilities - **Athlete Management** — athlete profiles with identity verification, performance tracking, and portfolio building. 90,000+ athletes verified through sports organisations, across 20+ sports. - **Event Management** — end-to-end tournament and league operations: digital registration, QR check-in, live scoring, bracket management, and automated certificates. - **Brand Sponsorship Matching** — an AI matchmaking engine pairing brands with athletes on sport, geography, audience tier, deliverable capability, budget, and language. - **CSR Activations** — deploy corporate CSR budgets to verified athletes, academies, and grassroots venues with digital contracts, milestone audits, and Section 135-aligned reporting. - **Fundraising** — athletes and organizations raise verified capital, with funds held in a milestone-governed escrow account and KYC-gated, milestone-based payouts. - **Institutional SaaS** — a white-label admin portal for organizations to manage athletes, events, payments, and campaigns with role-based access and analytics. - **Sports Marketplace** — ecommerce for sports equipment, apparel, and team gear at shop.kibisports.com. - **Community Management (KIBI Matchday)** — run a sports group inside WhatsApp: game broadcasts, automatic RSVPs, attendance, and member management. ## Platform Stats - 90,000+ registered athletes - 100+ partner organizations - 257+ brand partners - 6,800+ sponsorship connections facilitated - 20+ sports categories - 25+ cities covered ## Sports Covered Cricket, Football, Badminton, Kabaddi, Hockey, Swimming, Athletics, Wrestling, Boxing, Table Tennis, Tennis, Basketball, Volleyball, Martial Arts, Gym & Fitness, Squash, Fencing, Motorsport, Ice Hockey, Golf. ## Products 1. **KIBI Sports Mobile App** (iOS + Android) — for athletes, coaches, and other sports professionals: verified profiles, event discovery, campaign participation, community feed, leaderboards, and achievement badges. 2. **KIBI Admin Portal** (web) — for sports organizations: event lifecycle management, athlete management, campaign creation, payments, role-based access, and analytics. 3. **AI Brand Matchmaker** — a 3-stage scoring funnel (rule fit, semantic embeddings, LLM evaluation) producing composite relevance scores for brand-athlete pairing. 4. **KIBI Marketplace** — Shopify-powered sports commerce at shop.kibisports.com. 5. **KIBI Matchday** — WhatsApp-native community management for sports groups: broadcast games, track RSVPs and attendance, manage members. For community organizers, at play.kibisports.com. ## AI Capabilities - Brand-athlete matchmaking with multi-dimensional scoring (sport, geography, audience tier, deliverables, budget, language). - Semantic matching using vector embeddings from campaign brief to athlete profile. - LLM-powered evaluation for nuanced fit assessment. - Automated campaign analytics and ROI tracking. ## Athlete Tiers - Nano: under 10K followers (grassroots athletes) - Micro: 10K–50K followers (rising stars with engaged audiences) - Mid: 50K–200K followers (established athletes building partnerships) - Macro: 200K–1M followers (national-level athletes) - Mega: 1M+ followers (international athletes, cricket legends) ## Recognition - Startup India Recognized (Government of India) - Featured on Zee TV Idea Baaz - Covered by 12+ publications including Entrackr, BW Disrupt, Indian Startup News, SportsMint, CXO Digital Pulse, Passionate In Marketing, Startup Story, Hello Entrepreneurs, and Karo Startup - Pre-seed funded by angel investors ## Leadership - **Sagar Rai**, Founder & CEO — former national-level athlete across 5 sports, B.Tech graduate (APJAKTU), and TEDx speaker. ## Key Pages - Home: https://www.kibisports.com - For Institutions (SaaS): https://www.kibisports.com/institutions - For Sports Professionals (mobile app): https://www.kibisports.com/athletes - For Brands (sponsorship + AI matchmaking): https://www.kibisports.com/brands - AI Matchmaker: https://www.kibisports.com/matchmaker - Events: https://www.kibisports.com/events - CSR Activations: https://www.kibisports.com/csr - Fundraising: https://www.kibisports.com/fundraise - Sports Directory: https://www.kibisports.com/sports - KIBI Matchday (WhatsApp communities): https://www.kibisports.com/matchday - Khelega India campaign: https://www.kibisports.com/khelega - Marketplace: https://shop.kibisports.com - About: https://www.kibisports.com/about - Press & Media: https://www.kibisports.com/press - Blog: https://www.kibisports.com/blog - Careers: https://www.kibisports.com/careers - FAQ: https://www.kibisports.com/faq - Contact: https://www.kibisports.com/contact ## Global Availability KIBI Sports is built as a global, plug-and-play sports operating system. India is the launch and proof market; the platform is designed to onboard sports stakeholders from any country: - **Available globally today (software):** Institutions SaaS admin portal, athlete profiles & app, AI brand-athlete matchmaker, event & tournament management, KIBI Matchday (WhatsApp-native — works in every WhatsApp market). - **Ships worldwide:** the KIBI equipment marketplace (shop.kibisports.com) with live international shipping rates; active export markets across APAC and the Middle East. - **Jurisdiction-aware verticals:** CSR & ESG activations and fundraising operate with per-country compliance modules — Section 135-aligned reporting live for India, ESG-format impact reporting for global corporates; additional jurisdictions onboard progressively. - **Entities:** KIBI Sports Pvt. Ltd. (India) and KIBI SPORTS Inc. (Delaware, USA) for international contracting. - International demos and onboarding: https://www.kibisports.com/book-demo (WhatsApp +91 70025 52662 works globally). ## Contact - Website: https://www.kibisports.com - Email: admin@kibisports.org - Sponsorships: sponsorship@kibisports.org - Phone / WhatsApp: +91 70025 52662 - LinkedIn: https://www.linkedin.com/company/kibi-sports - Instagram: https://www.instagram.com/kibi_sports - Twitter/X: https://twitter.com/KibiSports ## Address KIBI Sports, 1st A, 7th Cross, 7th Block, Koramangala, Bengaluru 560095, Karnataka, India. ## Mobile App Downloads - Android (Google Play): https://play.google.com/store/apps/details?id=com.kibisportsapp - iOS (App Store): https://apps.apple.com/in/app/kibi-sports/id6776941529 - The app is free to download. Organizers running WhatsApp communities use https://play.kibisports.com instead - members need no app.